1) World famous beverage enterprises - designated suppliers of tea powder, plant concentrate and plant solid beverage
2) Abundant and diverse natural plant raw materials, customized R&D support enterprises commercialization
Enterprise introduction
Zhejiang Minghuang Natural Food Development Co., Ltd. is a full-industry-chain agricultural high-tech enterprise dedicated to the R&D, production, sales, and services of instant tea and various plant extracts. Founded in 1992, the company primarily produces instant tea, supplemented by other plant extracts, with an annual production capacity of 3,000 tons. Its subsidiaries include Zhejiang Longyou Minghuang Yellow Tea Development Co., Ltd., Sichuan Minghuang Tea Industry Co., Ltd., and Hangzhou Chateen Media Culture Co., Ltd., while its branches comprise the Hangzhou Branch and Hengzhou Branch. The company currently covers an area of 52,000 square meters, with a construction area of 30,000 square meters. It operates a core tea plantation base spanning over 100,000 mu and is equipped with four instant tea production workshops, one concentrated liquid workshop, and one matcha production workshop.
The company is currently recognized as a national high-tech enterprise, a national key leader in agricultural industrialization, a Zhejiang Provincial Key Specialized and New SME, a Zhejiang Provincial Hidden Champion Enterprise, a Zhejiang Provincial Innovative SME, one of the Top Ten Beverage Enterprises in Zhejiang, a Zhejiang Provincial Clean Production Enterprise, and a Zhejiang Provincial Water-Saving Benchmark Enterprise. It has obtained international certifications including KOSHER Jewish Certification, CERES International Organic Product Certification, HALAL Certification, and Rainforest Alliance Certification, along with ISO9001 Quality Management System, ISO22000 and FSSC22000 Food Safety Management System, and ISO14001 Environmental Management System certifications.
The company operates two provincial-level research institutes (the Provincial Key Agricultural Enterprise Research Institute for Tea Deep Processing and the Zhejiang Province Minghuang Natural Product Research Institute), multiple R&D centers (the Provincial Minghuang Plant Extraction High-Tech Enterprise R&D Center, the Provincial Agricultural Enterprise Technology R&D Center, and the Provincial Enterprise Technology Center), and platform bases (the National Tea Deep Processing Science and Technology Achievement Transformation Demonstration Base, the Zhejiang Province Tea Industry Science and Technology Innovation Service Platform, and the Tea Science Department Teaching Practice Base of Zhejiang University). It also maintains a provincial-level postdoctoral workstation and municipal-level expert workstation. The company currently employs 243 staff members, including 2 doctoral graduates, 78 with undergraduate or masters degrees, and 37 holding various professional technical titles, forming a well-qualified workforce.
Relying on Zhejiangs rich tea resources and a number of human resources who have been engaged in tea work for more than 30 years, the company, adhering to the management concept of combining China with the West, uses advanced production and detection equipment at home and abroad, such as extraction system, membrane filtration system, reverse osmosis concentrator, spray drying tower, liquid chromatography, gas chromatography, and other advanced technologies, such as membrane technology, microcapsule technology, CO2 hollow granulation technology, and is specialized in the research, development and production of tea and healthy plants and their products. There are currently over 100 specifications of instant tea products (including black tea powder, green tea powder, oolong tea powder, jasmine tea powder, pu erh tea powder, and more than ten other varieties, covering all types of tea) in two major series: cold soluble and hot soluble. These specialized instant teas are suitable for different requirements such as tea beverages, tea foods, solid beverages (such as milk tea, lemon tea, etc.) and health foods. In addition, there are beverage teas, plant extracts, concentrated liquids, tea fermentation liquids, matcha and other products. The product is rich in nutrients such as tea polyphenols, alkaloids, amino acids, vitamins, etc. It does not add any chemical additives and is a pure natural tea product. The product is mainly exported to countries and regions such as the United States, Europe, Japan, Singapore, South Korea, and Taiwan, and has been selected by several large tea beverage companies both internationally and domestically. The product has successively won honors such as the Yangtze River Delta Famous Food, Zhejiang Province Famous Special Food, Zhejiang Province Science and Technology Progress Award, and Shennong China Agricultural Science and Technology Second Prize.
The company adheres to the mission of "making life more quality", follows the core values of "team, efficiency, exploration, and innovation" and the business philosophy of "craftsmanship, quality, customer achievement, and win-win sharing". Adhering to the sixteen character policy of "scientific management, technological innovation, quality excellence, and customer satisfaction", the company strives to seek maximum benefits, the most stable product quality, the best product cost-effectiveness, and the best after-sales service for customers, winning the trust of many customers at home and abroad and enjoying a good reputation in the market. Choosing Minghuang is not only our honor, but also our driving force for continuous improvement. Our company will continue to strive tirelessly to become a leader in tea and healthy plants and their products!
The company is currently recognized as a national high-tech enterprise, a national key leader in agricultural industrialization, a Zhejiang Provincial Key Specialized and New SME, a Zhejiang Provincial Hidden Champion Enterprise, a Zhejiang Provincial Innovative SME, one of the Top Ten Beverage Enterprises in Zhejiang, a Zhejiang Provincial Clean Production Enterprise, and a Zhejiang Provincial Water-Saving Benchmark Enterprise. It has obtained international certifications including KOSHER Jewish Certification, CERES International Organic Product Certification, HALAL Certification, and Rainforest Alliance Certification, along with ISO9001 Quality Management System, ISO22000 and FSSC22000 Food Safety Management System, and ISO14001 Environmental Management System certifications.
The company operates two provincial-level research institutes (the Provincial Key Agricultural Enterprise Research Institute for Tea Deep Processing and the Zhejiang Province Minghuang Natural Product Research Institute), multiple R&D centers (the Provincial Minghuang Plant Extraction High-Tech Enterprise R&D Center, the Provincial Agricultural Enterprise Technology R&D Center, and the Provincial Enterprise Technology Center), and platform bases (the National Tea Deep Processing Science and Technology Achievement Transformation Demonstration Base, the Zhejiang Province Tea Industry Science and Technology Innovation Service Platform, and the Tea Science Department Teaching Practice Base of Zhejiang University). It also maintains a provincial-level postdoctoral workstation and municipal-level expert workstation. The company currently employs 243 staff members, including 2 doctoral graduates, 78 with undergraduate or masters degrees, and 37 holding various professional technical titles, forming a well-qualified workforce.
Relying on Zhejiangs rich tea resources and a number of human resources who have been engaged in tea work for more than 30 years, the company, adhering to the management concept of combining China with the West, uses advanced production and detection equipment at home and abroad, such as extraction system, membrane filtration system, reverse osmosis concentrator, spray drying tower, liquid chromatography, gas chromatography, and other advanced technologies, such as membrane technology, microcapsule technology, CO2 hollow granulation technology, and is specialized in the research, development and production of tea and healthy plants and their products. There are currently over 100 specifications of instant tea products (including black tea powder, green tea powder, oolong tea powder, jasmine tea powder, pu erh tea powder, and more than ten other varieties, covering all types of tea) in two major series: cold soluble and hot soluble. These specialized instant teas are suitable for different requirements such as tea beverages, tea foods, solid beverages (such as milk tea, lemon tea, etc.) and health foods. In addition, there are beverage teas, plant extracts, concentrated liquids, tea fermentation liquids, matcha and other products. The product is rich in nutrients such as tea polyphenols, alkaloids, amino acids, vitamins, etc. It does not add any chemical additives and is a pure natural tea product. The product is mainly exported to countries and regions such as the United States, Europe, Japan, Singapore, South Korea, and Taiwan, and has been selected by several large tea beverage companies both internationally and domestically. The product has successively won honors such as the Yangtze River Delta Famous Food, Zhejiang Province Famous Special Food, Zhejiang Province Science and Technology Progress Award, and Shennong China Agricultural Science and Technology Second Prize.
The company adheres to the mission of "making life more quality", follows the core values of "team, efficiency, exploration, and innovation" and the business philosophy of "craftsmanship, quality, customer achievement, and win-win sharing". Adhering to the sixteen character policy of "scientific management, technological innovation, quality excellence, and customer satisfaction", the company strives to seek maximum benefits, the most stable product quality, the best product cost-effectiveness, and the best after-sales service for customers, winning the trust of many customers at home and abroad and enjoying a good reputation in the market. Choosing Minghuang is not only our honor, but also our driving force for continuous improvement. Our company will continue to strive tirelessly to become a leader in tea and healthy plants and their products!
Company history
2025
Establish the Hengzhou Branch in Guangxi
2024
Establish Sichuan Subsidiary
Establish Hangzhou Chateentian Culture Media Co., Ltd
2020
New Kombucha fermentation production line.
New Longyou Yellow Tea Processing Exhibition Center.
2018
Establishment of enterprise research institute.
Minghuang Yellow Tea Company was established to build a domestic leading automated and clean tea production line.
2017
In 2017, Establish Minghuang Jiufeng Mountain Green Tea Garden Base.
2016
In August of the same year, Zhejiang Minghuang was listed on the new third board
In July of the same year, it became the teaching experimental base of Tea Department of Zhejiang University
The company's share reform changed its name to Zhejiang Minghuang Natural Food Development Co., Ltd
2015
BIB canned production line for plant extract concentrate.
To build the matcha production line in the clean area.
2013
Organizational structure reform, sales and R&D in Hangzhou .
2001
Introduce partners and establish Longyou Minghuang Natural Food Development Co., Ltd., a Sino US joint venture.
1995
Started international import and export business, and the products are mainly exported to the United States, Europe, Japan, Singapore, South Korea and other countries and regions.
1992
Minghuang Company was established
1988
Cooperated with the Tea Department of Zhejiang University to develop deep processing of tea and successfully developed instant tea products
1980
Longyou County Refined Tea Factory was established (formerly known as Minghuang).
Corporate culture
Mission
To make life more quality
Vision
To be the leader of tea and healthy plants and their products
Core values
Team, efficiency, development and innovation
Work style
Dedicated, diligent, vigorous, pioneering and innovative, daring to be the first
Business philosophy
Ingenuity, quality, customer achievement, sharing and win-win
Employment philosophy
Virtue first, ability first, industry excellence, and performance excellence
Brand layout
1) Find thousands of tea and make good things
2) Tea raw materials, production, R&D, and commercial integration of tea catering products
2) Tea raw materials, production, R&D, and commercial integration of tea catering products
1) Forerunner of special yellow tea
2) The original mountain tea from 1391 meters above sea level is essential for tea drinking
2) The original mountain tea from 1391 meters above sea level is essential for tea drinking
1) Technology enables wonderful working days
2) Funny, interesting, tasteful, and enjoy every cup with rich black technology
2) Funny, interesting, tasteful, and enjoy every cup with rich black technology
Social responsibility
The mature enterprises are not only committed to business operation and enterprise development, but also have a strong sense of social responsibility.
Emperor Ming advocates the extensive and profound Chinese tea culture. Today, when traditional tea is difficult to adapt to the market, Emperor Ming is determined to thoroughly change the production mode of the tea industry to make it better adapt to the needs of todays society, inherit Chinese tea in a new way, and promote it worldwide.
In line with the serious attitude and rigorous pursuit of food safety, Minghuang has continuously strengthened the construction of the quality control system and the promotion of the concept of food safety, aiming to create a safe and secure food environment and make sincere contributions to the good life of the public.

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