In the Spring Festival of 2020, the sudden outbreak of novel coronavirus pneumonia will make the tea industry face various challenges. The leading enterprises in the tea area will take the initiative to assume social responsibility. On the premise of ensuring safety, they will take multiple measures to restore normal production in an orderly manner and maximize the benefits of tea farmers, Zhejiang Minghuang Natural Food Development Co., Ltd. (hereinafter referred to as "Minghuang Company"), as a leading enterprise in Longyou County, Quzhou City, Zhejiang Province, has put forward the first "hard core declaration" and "Ten Dragon Rules" of China's tea industry

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  In the declaration, Minghuang Company, from the perspective of the development of the whole industrial chain, put forward good strategies for tea farmers to stabilize production and ensure income, improve quality and efficiency of enterprises and promote the healthy development of the industry

  In terms of production, we should pay close attention to the epidemic situation and industrial information. Tea enterprises and tea farmers should strictly implement various epidemic prevention and control measures, accurately judge the picking date, and timely organize personnel to pick fresh leaves, so as to ensure that epidemic prevention and production are both correct

  In terms of sales, first of all, we need to communicate with dealers in a timely manner, explore the development of online sales channels, use online e-commerce platforms to sell products to overcome difficulties. Second, we need to understand consumer needs through a variety of ways, and accurately introduce the most palatable and cost-effective products to customers through webcasts, Tiktok, WeChat, Weibo and other platforms. Finally, in order to solve the sales problems of tea enterprises and tea merchants after the epidemic, Minghuang will also invite famous brand expert Xie Fuliang to give a public benefit class, giving a detailed lecture on the operation, strategy and method of tea sales in response to the epidemic

  As the leading enterprise of Longyou yellow tea, Minghuang Company also issued a proposal to all tea enterprises and tea merchants in Longyou: tea can be "reduced in production", but not "reduced in weight"! Never sell old tea as new tea! Put quality first, you can lose thousands of "money", but you can't lose one point of "piety"!

  Why can Minghuang put forward such a hard-core declaration

  The declaration put forward by Minghuang Company is not only a much-needed anti-epidemic production strategy, but also a hard-core measure calling on Longyou tea industry to jointly fight the epidemic. Why can the declaration be so hard-core? First of all, this is the declaration led by Fu Zhusheng, the director of Zhejiang Provincial Tea Industry Association, the chairman of Longyou County Yellow Tea Industry Association, and the chairman of Minghuang Company, which represents that Minghuang Company, as a leading enterprise, should shoulder the heavy responsibility to play a model role in Longyou tea enterprises, and lead tea merchants and tea farmers to overcome difficulties in times of crisis. In the declaration, Minghuang will solve the upstream and downstream problems as soon as possible, and will never lower the price of tea green that meets the acquisition criteria, Strictly protect the interests of tea farmers.Let tea farmers not worry about selling fresh leaves, and let the market not lack tea

  (Longyou Tea Garden Base built by Minghuang Company)

  Secondly, as the largest instant tea processing enterprise that realized the industrial production of instant tea earlier in China, Minghuang Company focuses on the extraction, research and development, production and sales of instant tea and all kinds of plants. Its strong scientific research force is the most prominent label of Minghuang, and its scientific research investment is more than 10 million yuan per year; At present, Minghuang has 47 R&D personnel, accounting for 26.9% of the total number of employees. Such a proportion of scientific research investment can be comparable with "Huawei" in the communication technology industry

  Minghuang Company not only shows its hard-core strength in the field of tea deep processing, but also is duty-bound to meet customers' strict product standards, enrich product types, and extend the industrial chain. The company has built a whole industrial chain production line from tea garden base to tea rough processing, fine processing, and deep processing as the leading enterprise in Longyou County, The government designated Minghuang Company as the "leading wild goose" to promote the development of Longyou yellow tea industry, which is the place name of Longyou. At present, Minghuang Company has signed relevant cooperation agreements with the government and established Longyou Minghuang Yellow Tea Development Co., Ltd. to create the Longyou yellow tea brand "Qianlong Yellow Tea"

  At present, whether for the tea industry or the whole country, it is a special period that requires more powerful and courageous enterprises like Minghuang Company to "carry the lantern forward" for the development of the tea industry.The hard-core declaration put forward by Minghuang Company provides ideas and ways for the development of Longyou tea industry under the epidemic situation, helps tea farmers, tea enterprises and tea merchants to solve practical difficulties, grasp production, overcome difficulties, and achieve the "double harvest" of epidemic prevention and control and tea production