Tea is the national drink, and flowers are made by Tianzi Minghuang Natural, a young sub brand dedicated to inheriting Chinese tea culture. Jinnang Miaocha has teamed up with the top ten excellent jasmine tea processing enterprises in China. In the summer of 2024, Hengxian Nanfang Tea Factory launched Jinnang Miaocha X Xie Dagao Jiuxian Jasmine Tea Product: Tingxue. As the first work of Jinnang Miaocha's new intangible cultural heritage inheritance series, the new product was launched in just 2 days, and the first batch of 5000 cans of stock has been sold out. Tea from all over the country has been sold out. The positive reviews from friends are overwhelming, and the charm of traditional intangible cultural heritage techniques is captivating. Young brands' innovative interpretation of traditional tea culture is like a fresh breeze, stirring up waves in the industry

High end qualityLet the charm of intangible cultural heritage shine

The Nine Scent Jasmine Tea, jointly launched by Jinnang Miaocha and Xie Dagao brand, provides an excellent model for young tea brands to interpret traditional tea products, fundamentally based on the creation of high-quality product strength

Jinnang Miaocha invites Master Xie Dagao, a representative inheritor of the production technique of Heng County jasmine tea, to serve as the supervisor. From the selection of jasmine raw materials and tea leaves to the introduction of Heng County jasmine tea production technique, this intangible cultural heritage technology strives to infuse "craftsmanship" and "sincerity" into every process and detail of the product

Tingxue Jasmine Tea uses the double petal jasmine flowers from the hottest days of the year, with tender and large flower buds that are crystal clear and white. What's particularly valuable is that during the peak summer weather, the fragrance of the flowers is particularly strong. The nine round fermentation process is used to guard the environment day and night for a whole month, accurately controlling the humidity, temperature, and fire control during the drying process

And as the base, the tea leaves were carefully selected from Sichuan's 2024 special grade Mingqian bud tea, with tight strands, even curls, and tea hairs covering the surface, providing a solid carrier for the lively floral fragrance. The tea aroma and floral fragrance blend together to achieve the state of "water is fragrance"

Listening to the taste of snow jasmine tea presents a wonderful journey of Eastern taste: ice and jade bones, tea color is full, clear and fragrant forever, soup is exquisite, market feedback is endless, consumers are attracted by the fragrance of flowers, surprises are endless, and they are all immersed in it for a long time

Jinnang Miaocha believes that promoting traditional tea culture ultimately depends on strong product strength. With the dedicated development and strict quality control of Xuejasmine tea, it has finally gained unanimous recognition from the market, and the hard work of the people will not disappoint.

More youthful visual communication

To win the love of the younger generation for traditional skills, youthful visual communication is the key. The Jinnang Miaocha brand team combines local cultural customs in Guangxi, ingeniously embeds them into the exterior design, and then uses widely recognized new Chinese style hand drawn and calligraphy elements in the current market to explore commercial cases for the youthfulness of traditional brands

The decorative pattern at the bottom of the tank, full of ethnic style, originates from another local intangible cultural heritage technique in Guangxi - Zhuang brocade designers have excavated and extracted brocade patterns rich in local characteristics, and transformed them into a flat style that matches modern and contemporary design trends, adding strong Zhuang cultural characteristics to the overall tank body and strengthening the local sentiment of this collaboration

The tank body is mainly made of"Hanjiang Snow" and "White Marble", highlighting the fresh, high and clean flavor of Tingxue jasmine tea products, and visually displaying the product attributes to users with visual strategies

The elegant and graceful hand drawn patterns of jasmine flowers and the elegant and graceful inscriptions come from young illustrators and calligraphers, respectively. They draw inspiration from the spirit of traditional Chinese painting and calligraphy, and interpret it in a modern style, representing the innovative breakthroughs and surging creativity of young people in the process of inheriting tradition

Jinnang Miaocha, with a admiration for ancient intangible cultural heritage and a reverence for the inheritance of masters, embarked on the exploration path of young jasmine tea. The oriental tone interpretation of smell, taste, sight, touch, and hearing is believed to constantly awaken young people's confidence and enthusiasm for traditional culture